Which website does your business need: Finestra, Porta or Masia
The question isn't "which website is best" but "what does the website need to do for your business". A physiotherapist who works on referrals doesn't need the same as a clinic with ten services in three towns. Overpaying is as bad as falling short.
The three options, in one line
| Website | What it is | It's for you if… |
|---|---|---|
| Finestra | One page on a template | You need to be online now on a small budget |
| Porta | One custom-designed page | People know you through Instagram, referrals or cards, and you want them to call |
| Masia | Several pages: one per service and town | You want to be found on Google for everything you do |
Four questions to decide
- Where do your customers come from? If they come from word of mouth, Instagram or walking past, the website has to convince and get them to call: one well-made page is enough. If they search for you on Google, you need more.
- How many services do you offer? With one or two, a page with sections explains them well. With three or more, and if each is searched for separately ("child psychologist Mataró", "couples therapy Mataró"), each service deserves its own page.
- Do you work in more than one town? If you want to be found in Mataró, Argentona and Premià, each town needs its own page, with original, useful content. Copying the same page and changing the town name doesn't work: Google notices.
- What's your budget? A well-made Porta beats a half-done Masia. A website can grow: start with Porta and add pages when the business needs them.
Three real examples
- A hairdresser with local customers. People find her on Instagram and walking past. She needs opening hours, prices, photos and a WhatsApp button. Porta, plus a well-made Google profile.
- A restaurant that doesn't show up on Google Maps. The first step isn't more pages: it's the Google profile, with photos, hours and reviews. The website: a Porta with the menu and bookings.
- A clinic with many services and two locations. People search for each therapy by name and town. Here, yes: Masia, with a page per service and per town, as many as needed.
The most common mistake: paying for pages nobody visits
A ten-page website doesn't get you on Google just for having ten pages. Each page has to answer a specific search people make. Otherwise it's work (and money) wasted. And the other way round: one page can't rank for twenty different things.
If what you want is to show up on Google Maps in your town, what often matters most isn't the website but the Google Business profile: categories, photos, hours and reviews.
Still not sure?
I've made a two-minute quiz that tells you which one suits you, what it should prioritise and why. No email needed to see the result. Take the quiz or see what each website includes.